In simple terms, link building is the means of getting different websites to link with your website. Every business owner should be interested in link building of their website to attract referral traffic and increase their website authority.
The key idea behind building links
Google’s algorithms are complex, which are now evolving at the speed of light. Still, backlinks remain one of the important factors in how a search engine decides which site ranks for which keyword. Link building is one of the many methods, which an SEO specialist opts for. As links are a beacon to Google, that your website is a quality source. This is why sites with more backlinks tend to get higher rankings in search engine results.
Why link building is crucial for SEO and your website?
Right off the bat, link building is necessary because is it a major factor in how Google ranks your website. Google notes that:
“In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages.”
For example: Imagine you own a website promoting beauty products that you sell. So, at the same time, you are competing with other companies who specialize in beauty products. The first thing Google will look for its link popularity and the quality of authority sites linked with your website. That is how it is going to determine how to rank your website.
Most relied upon Link Building strategies: How to get other websites to link with your own
There are several ways of link building that you can apply to get other websites to link to yours. A few of these are:
- Create quality content for your website – Always try to maintain a high level of content on your website’s blog posts. Your content should be unique and reader-friendly, so anyone who finds it wants to reference and link to it with their sites.
- Influence the Influencers – Try to align your products, services, or site with the interests of the influencers in the industry. Try to target the bloggers with the greatest number of social media following.
- Always stay one step ahead – To compete with Google, you always need to be one step ahead of it. To do that, be aware of updates like panda and penguin, which will help you align your business’s interests with Google. Ultimately aiding you to be on the top of your link building game.
Like everything of value takes time to develop, the same thing goes for link building for your business. It can take a while to build links but the effort is going to be worth your while.
If you want to grow your business, you can not ignore the importance of SEO and one of its major tactic link building. Make sure you always follow Google’s norms. Since ranking higher on search engine results is in every company’s top priority list. You can not undermine the importance of link building in highlighting your brand in the search engine’s top search results.